Duties

• Develop and implementing business segments to drive performance targeting the segment of Corporate, Consumer and Salary workers
• Define Value Proposition and commercial speech for the target segment to deliver on business targets
• Develop new products/services to cater to the needs of Corporate, Consumer and Salary workers
• Provide market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas
• Propose and manage partnership with banks/companies/other key stakeholders to ensure sustainable partnership and profitability for Amret
• Develop initiatives and target to drive customer acquisition and retention in the segment of Corporates, Consumer and Salary workers
• Conduct study and survey to monitor consumer behavior in the consumer segment and initiate business change proposal to adapt to the needs
• Initiate and implement campaigns to drive business and customer segment performance
• Develop key business metrics for each segments are in place and monitor for better performance
• Initiate and implement all the related product development projects and services in the assigned segments
• Planning and coordinating the implementation of business plans and the penetration of new markets
• Collaborate and coordinate with diverse teams of marketing, business operations, sales, customer services and channel delivery team to deliver on targets.

Requirements

Amret is a leading microfinance institution established in 1991 that contributes to the economic and social development of Cambodia by providing a wide range of financial services to meet the needs of the large targeted customers. Amret has strong commitment and long-term business strategies to be a leading financial institution in the market by deploying ambitious digital strategies.